Trellis · Growth Analysis Agentic System for Creators

Timeline

Jan 2026 - Current

Year

2026

Overview

Implement an agentic system to help new content creators on YouTube increase engagement, provide structured growth analysis, and help them grow their audience. Trellis turns raw channel numbers into named, practisable skills so early-career creators can grow with intention instead of struggling with metrics and data.

My Role

  1. Conducted user research and established system architecture.

  2. Scoped the system to post-publish, set the agent count using cognitive limits, and decomposed it into four agents through bodystorming. Wrote agent roles, inputs, and guardrails.

  3. Acted as solo designer and developed the system using Figma MCP and Claude Code.

Impact and Results

Impact

15 Analysis

Analyses run on real videos, not demos

37–40s

End-to-end time for a full four-agent analysis

30+ Industry Experts

Industry professionals reviewed it at exhibit

4 creators onboarded with 15 real analysis

love it, just tried it and seems spot on. Analysis was easy to understand and increased engagement on next video

love it, just tried it and seems spot on. Analysis was easy to understand and increased engagement on next video

love it, just tried it and seems spot on. Analysis was easy to understand and increased engagement on next video

Paras Doshi, Data Scientist Amazon and Creator

Presented to Designers from YouTube

Presented to Designers from YouTube

Problem SPACE

Early-career creators post videos, watch the numbers, and have no idea what they mean.

Solution

Trellis - An agentic system that reads a creator's video, reads their audience, and help them learn one skill at a time. No graphs. No charts. No metrics.

Natural-language analysis and one micro-skill

Trellis returns a written diagnosis of the video and one recommended micro-skill, split into why this matters and an action plan for the next upload. No graphs. No charts. No performance score.

Analysis Dashboard
Detailed Analysis
Analysis Dashboard

Leading with transparency

A live view of the four agents working. The creator can watch the analysis happen, open each agent, and see its role, its input, and its output in readable text.

Trellis is not a black box. It shows how it works and why it reached a conclusion.

Personalizing growth through system memory

Trellis is not one-solution-fits-all. Two creators can post the same kind of video and need completely different skills, because the gap is in them, not in the format. Without memory, every analysis starts from zero and the advice stays generic.

Central knowledge base

Shared craft knowledge. Each agent has its own dedicated section inside it, scoped to that agent's job.

Evolving knowledge base

Per-creator memory. Built from the first few analyses, posting habits, content type, language, tone, personality.

Testing

System Evaluation

Agentic System Testing

Each eval targets a specific design decision, not a feature, not a metric, but a behavioral constraint that was explicitly authored.

Reflection

Key Learnings and Reflections

This project taught me how to deal with an ambiguous problem and turn into a solution that helps 1000's of people

Key takeaways

Language is accessibility

Complex technical language can make people feel like a product is not meant for them. Using simple, clear language made the experience easier to understand and more accessible.

Principles Guide the System

An agentic system can become complex quickly, so having clear principles is important. These principles helped me stay focused and guided the decisions I made throughout the design process.

Test the Edge Cases

Testing different scenarios and edge cases is crucial. These tests help uncover gaps, improve how the agents handle unexpected situations, and make the overall system more robust and reliable.

What's NEXT for Trellis

Onboarding flow and guided tour of the system

Mark a micro-skill as done as a feature for users to keep track of what they learned

Conversational analysis, where creators can directly ask clarifying questions

Trellis · Growth Analysis Agentic System for Creators. Thank you for reading.