Paws for the cause
Redesign project of Non-Profit for rescusing furry friends
Primary role:
UI/UX Designer
Time frame:
2022 (3 months)
Industry:
Non-Profit
Responsibilities:
End-to-end process from research to final designs
Project Overview
The Paws for the Cause was a 4-week UC Berkeley Design course project undertaken in collaboration with the Bay Area's renowned non-profit, "Furry Friends Rescue.".
Using an agile approach, I worked on research, website audits, and delivering final designs and the design presentation to stakeholders.
The project involves the audit of their existing website to see what works well and what can be improved, business analysis, and the brand makeover of the website.
The primary objective of this redesign was to create a more intuitive, user-friendly platform that makes it easier for potential adopters and fosters to connect with pets in need. By simplifying the online adoption and fostering process, the project aimed to boost adoption rates, enhance client engagement, and alleviate the pressure on customer service, ultimately contributing to Furry Friends Rescue's mission of finding loving homes for animals in need.
Overview
How it started ?
We conducted this case study to ultimately redesign the Furry Friends Rescue website. We believe fostering and adopting pets is a vital community resource, and we want to make this process easier in order to improve adoption and fostering rates, reduce customer service calls, and find homes for more animals in need.
First, we gathered information from potential users via survey and interview, and conducted a stakeholder interview.
Next, we analyzed the current website, alongside the results of our interviews and surveys.
We combined information from these analyses to create wireframes and prototypes for a final, redesigned website.
Why Furry Friends Rescue needs a website redesign
Cluttered Content
The website contains lots of valuable information, however it appears to be cluttered, which may deter users from navigating through the adoption or fostering process.
Long Forms
Users are interested in adopting a pet but become frustrated by long application forms.
Need Engaging Design
Users believe website should have a more appealing design and clear mission to help make people feel more inclined to adopt.
Understanding our problem in depth and setting our goals
How might we optimize the steps for adoption and the adoption form for aspiring pet owners, it will reduce the number of customer service calls and improve adoption rates at Furry Friends Rescue.
Reorganize webpage layout
Reduced customer service calls
Optimize and simplify the steps for adoption
Improved adoption rates
To create a fully functional website with enhanced accessibility and updated branding.
Over the course of 4 weeks, I managed the entire group, recruited participants for testing, conducted the research sessions, and synthesized the data gathered from the study into actionable insights for the product and design teams.
Taking into account the areas of improvement that were identified from the usability test, then brought our prototype to high-fidelity with colors that are appealing and accessible.
