Human Agenda
Before
Content heavy and overwhelming
After
Content chunked and accessible
Immigrants need reliable immigration services- Introducing Human Agenda
Human Agenda's mailing list subscriber
Based on user feedback and UX audit on the existing website,
I listed down major key issues that were making the website inaccessible for the users.
In my redesign initiative, I made sure to address these components while preserving the fundamental principles at the heart of Human Agenda.
The Challenge- Bridging the gap between the business goals and user needs
Before working on the website’s design, I wanted to dive into the business needs and expectations early. Since the organization handles sensitive legal information of the users, I could not conduct the in-depth user research I wanted to.
Research was focused on understanding the stakeholders and their requirements from the new website.
Advocated the UX design process to stakeholders
Competitive Analysis
Team Meeting
Syncing with Project Manager
Prioritizing Features
Goals
After gaining comprehensive understanding of the business I identified three primary goals.
These goals emerged as significant pain points for both users and the business.
I decided to prioritize these three flows as the initial focus of efforts
Reassess Information Architecture - New navigation system and content design
I conducted a comprehensive assessment of the website's Information Architecture. The new Information Architecture is designed to match users expectations and business goals:
For users: It minimizes the cognitive load that users feel while visiting the website and helps them in achieving their goals with ease.
For business: It increases the user conversion rate, by keeping the website’s visitors engaged with the content.
Sitemap with different iterations
Do our labels make sense?
71%
users found these labels intuitive and were able to locate the direct corresponding actions.
Are the users having difficulty in finding tasks?
17/30
users find it very difficult to locate the upcoming events.This indicates that there may be usability issue and required a fix.
Can the users easily navigate through the sitemap?
77%
users were easily able to navigate through the website’s site map.
Initial sketches helped me in connecting site’s IA to its visual design by showing path between pages
Initial sketches
Solutions for preset goals - Final Designs
#1 Making it easy for the users to discover and use organization's legal services
CLARO's Page Final Design
CLARO's Page Final Design
#2 Making it easy for the organization to add/update content, and better organize the existing content by improved user flows
News & Stories Page Final Design
News & Stories Page Final Design
#3 Improved source of funding for the organization by streamlining the donation flow for users.
Donation Page Final Design
Donation Page Final Design
Reflections - Key takeaways and lessons
1
Balancing business & user-centered goals
Working with executives and professionals at all levels enabled me to gain a comprehensive understanding of the business, fostering a holistic approach.
2
