Learn2 Invest
An Educational Platform that Makes Learning Investment and Related Terminologies Fun and Engaging
Primary role:
UX Researcher
Time frame:
2022 (2 months)
Industry:
Finance related academic project
Responsibilities:
Resaerch strategy development, User Interviews, Surveys, Market analysis, Design and Testing
Project Overview
This project aims to empower new investors by providing them with a platform that simplifies the process of starting their financial journey. It focuses on educating users about investments and financial terminologies in an easy-to-understand manner, allowing them to make informed investment decisions without the usual complexities.
The project was part of my program at UC Berkeley, where the stakeholders were my instructors. A key component of this experience was convincing these stakeholders that there is a genuine problem in the market and presenting a viable solution. This project remains one of my favorites, as it taught me how to bridge the gap between theoretical knowledge and real-world application.
Overview
How it started ?
One of today's biggest challenges is managing money and making informed investments. Many people find investing to be complex and tend to avoid it, often lacking a basic understanding of finance and not knowing where to improve their knowledge. This project is part of my design course at UC Berkeley, where we were tasked with solving money-related problems. After conducting initial research with people around me, I discovered that many struggle with investing, which led me to create an app designed to help users learn about investments. The app provides quick readings, short videos, and well-organized lessons, allowing users to easily grasp financial concepts and test their knowledge.
What are the steps?
I followed the Double - Diamond Design process, taking me 4 weeks sprint to progress from the 'understand user needs' to the 'Testing' phase
User Research Goals
#Goal 1
I want to understand the challenges faced by people who recently started their professional career and plan to invest for their financial goals
#Goal 2
I want to understand how people educate themselves to make beginner level investments
#Goal 3
I want to understand the difficulty in finding the right educational resources, as there are lots of resources available
#Goal 4
I want to understand the difficulty in finding the best platforms that allow people to make small-scale investments with low overheads
Interview Insights from 6 Early Carrer Professionals about their Investment Journey and financial goals
These insights provides valuable information on how people educate themselves about topics like investment strategies, where to begin, and the optimal timing to start investing. They directly influenced the design decisions and priorities for developing a more intuitive and effective educational platform that simplifies investment learning and related terminologies.
Users prefer online platforms because it provides independence from financial professionals for their investments.
“I know very little, and I have always thought it would be something that is worth being more knowledgeable about, and worth being some part of my financial life”
Usability Tester
Many individuals who have recently started their professional careers face challenges when it comes to investing for their financial goals, both in the short and long term. They often struggle to find the right educational resources and guidance to help them make informed investment decisions as beginners. Additionally, they face difficulties in understanding and learning financial terminologies, which further hampers their ability to confidently start their investment journey.
Abundant Resources On Investment
Difficult Terminologies
High Learning Curve
We believe providing an easy-to-use educational platform to professionals for starting their investment journey will help them make educated investment decisions and be persistent with their financial goals
Storyboarding created a visual narrative to guide my design process
Using the design principles as guides for the user experience, I created a storyboard, which helped me visualize the flow that users might need to perform the task in the interface.
